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Whether a company is creating a new brand or product, maintaining its relevance or position, or reviving a brand, it is important to connect with key influencers within the target group. SCB uses a proprietary approach, starting with our in-house network, to access the relevant influencers for each client.Influencers can reveal pivotal insights into new trends. Their buy-in secures the acceptance of your products.
 
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Whether a company is creating a new brand or product, maintaining its relevance or position, or reviving a brand, it is important to connect with key influencers within the target group.

SCB uses a proprietary approach, starting with our in-house network, to access the relevant influencers for each client.

Influencers can reveal pivotal insights into new trends. Their buy-in secures the acceptance of your products.

read more

  SCB’s services fall into 3 broad categories:
  • • Research: Consumer, Customer,
       Influencer and Competitor
       Insights

  • • Strategy: Strategic Marketing
       Planning and Brand Building

  • • Innovations: New Product
       Development, Marketing
       Innovations

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  • American Express
  • Bacardi Martini
  • British American Tobacco
  • BP
  • Burger King
  • Carlsberg Group
  • Christie's
  • Coca-Cola
  • DX
  • Estée Lauder
  • Ford Motor Company
  • Harrods
  • Hewlett Packard
  • Nokia
  • Pernod Ricard
  • RBS
  • SAB Miller
  • Spotify
  • Temperley London
  • Topshop
 
2010-08-02
SCB Completes Motorcycle Trends & Insights for BP
On behalf of BP Lubricants, SCB examined the wants...
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2010-08-02
SCB Conducts Trendsetter Comms Research for Peroni
In order to inform its forthcoming cinema and print...
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2010-05-10
SCB Completes Positioning Research for Perrier Jouët Belle Epoque
In order to increase Perrier Jouët Belle Epoque’s...
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