SCB

Whether a company is creating a new brand or product, maintaining its relevance or position, or reviving a brand, it is important to connect with key influencers within the target group.

SCB uses a proprietary approach, starting with our in-house network, to access the relevant influencers for each client.

Influencers can reveal pivotal insights into new trends. Their buy-in secures the acceptance of your products.

SCB’s services fall into 3 broad categories:

• Research: Consumer, Customer,
Influencer and Competitor
Insights
• Strategy: Strategic Marketing
Planning and Brand Building
• Innovations: New Product
Development, Marketing
Innovations

American Express
Bacardi Martini
British American Tobacco
BP
Burger King
Carlsberg Group
Christie's
Coca-Cola
DX
Estée Lauder
Ford Motor Company
Harrods
Hewlett Packard
Nokia
Pernod Ricard
RBS
SAB Miller
Spotify
Temperley London
Topshop

2010-08-02

SCB Completes Motorcycle Trends & Insights for BP
On behalf of BP Lubricants, SCB examined the wants...

2010-08-02

SCB Conducts Trendsetter Comms Research for Peroni
In order to inform its forthcoming cinema and print...

2010-05-10

SCB Completes Positioning Research for Perrier Jouët Belle Epoque
In order to increase Perrier Jouët Belle Epoque’s...