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Whether a company is creating a new brand or product, maintaining its relevance or position, or reviving a brand, it is important to connect with key influencers within the target group.

Influencers can reveal pivotal insights into new trends. Their buy-in secures the acceptance of your products.

SCB uses a proprietary approach, starting with our in-house network, to access the relevant influencers for each client. Influencer insight is combined with consumer insight – using a range of qualitative and quantitative research methodologies – to reveal break-through insights leading to transformational marketing strategies and initiatives.

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  SCB’s services fall into 3 broad categories:
  • » Research / Consumer and
       Customer Insights


  • » Strategic Marketing
       Planning and Brand Building


  • » Innovations & New Product
       Development

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  • American Express
  • Bacardi
  • Barclays
  • Burberry
  • Christie's
  • Coca-Cola
  • Co-operative Group
  • EMI
  • Estée Lauder
  • Ford Motor Company
  • Forevermark
  • Harrods
  • HarperCollins
  • IHG
  • Innocent
  • Jack Wills
  • Movado
  • Net-A-Porter
  • Pernod Ricard
  • P&G
  • SAB Miller
  • Spotify
  • Starwood Hotels
  • Topshop
  • Vertu
  • Whistles
 
2014-04-29
SCB Conducts Global Dining Research for American Express
On behalf of American Express,...
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2014-04-01
SCB Completes Diamond Purchase Research for DeBeers’ Forevermark
On behalf of DeBeers’Forevermark...
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2014-02-27
SCB Completes Menswear Research for Whistles
To inform the forthcoming launch...
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